WEBSITE TIPS THAT MAY HELP YOU EXPERIENCE A MORE SUCCESSFUL TRAFFIC CAMPAIGN Is your headline effective? If your site doesn't have a compelling headline that clearly communicates a powerful benefit, your potential customers aren't going to stick around for your offer. Writing a better headline is typically the easiest way to fix a floundering website. If you get more people to stay on your site and read your offer, more people will buy your product. Are you distracting your visitors from your main sales message? You need to get rid of everything that encourages your visitors to become distracted by something other than your main offer. This includes: links to other websites, Google Adsense ads, banner ads for other products, free articles that don't support the sale... the list goes on. Keep your visitors focused only on buying your product -- and your sales will go up. Are you using testimonials effectively? Testimonials are one of your most powerful selling tools. Nothing says, "Buy it now!" like an unbiased third-party recommendation. If your site is brand new and you don't have any testimonials yet, give your product to a few friends and ask them to provide you with testimonials on how well it worked for them. Does your guarantee take away the risk of buying? A good guarantee is an essential selling tool -- especially on the Internet. Unless you're a major brand (like Sony, Walmart, Pepsi) that your customers inherently trust, you need to let them know you'll stand behind your product. Reassure them that if they're not 100% satisfied they can send it right back for a full refund. And remember, a longer guarantee usually results in more sales -- and fewer refunds! Is your price too high? Or too low? Most people know that if you price your product too high, you'll hurt your sales. But this can also be true if your price is too low. People get suspicious when the price is far below their expectations. They think it's probably "too good to be true" -- and as a result, they don't feel confident making a purchase. Is your ordering system easy to use? Just because you can figure out how to navigate through your ordering process, it doesn't mean your average customer can. If you want to make sure your ordering system is "user-friendly," find a few friends who aren't very Internet savvy and get them to order your product. Watch over their shoulders and take notes. Where did they get stuck? Make sure you fix whatever problems they encountered -- because your potential customers are encountering them, too! Do you have good sales copy? If you aren't using well-written sales copy to sell your product, then you'll never achieve online success. It's that simple. It doesn't matter whether your particular site needs short copy or long copy, the fact will always remain: Your product isn't going to sell itself! You need to find the right words to do the job. You find the right sales copy by testing, over & over again until you find the right mix. If you really want to be successful, you will test several different version of sales copy for your product or service at the same time, often to the same target market.